{"id":4433,"date":"2020-01-22T11:16:27","date_gmt":"2020-01-22T11:16:27","guid":{"rendered":"https:\/\/merk-vision.com\/publications\/"},"modified":"2026-01-13T09:40:06","modified_gmt":"2026-01-13T09:40:06","slug":"publications","status":"publish","type":"page","link":"https:\/\/merk-vision.com\/de\/publications\/","title":{"rendered":"Ver\u00f6ffentlichungen"},"content":{"rendered":"[vc_row type=&#8220;full_width_content&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; equal_height=&#8220;yes&#8220; content_placement=&#8220;middle&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; mouse_sensitivity=&#8220;1&#8243; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_color=&#8220;#b81825&#8243; shape_divider_position=&#8220;top&#8220; shape_divider_height=&#8220;120px&#8220; bg_image_animation=&#8220;none&#8220; parallax_bg=&#8220;true&#8220; parallax_bg_speed=&#8220;fixed&#8220; shape_type=&#8220;tilt&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color=&#8220;#000000&#8243; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/2&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;padding-8-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left-right&#8220; top_margin=&#8220;2%&#8220; bottom_margin=&#8220;2%&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h1><span style=\"color: #ba1627;\">VER\u00d6FFENTLICHUNGEN<br \/>\n&amp; FORSCHUNGSARTIKEL<\/span><\/h1>\n<h3><span style=\"color: #ba1627;\">VON DR. MICHAELA MERK<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;padding-6-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; 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text_direction=&#8220;default&#8220;]\n<h5><strong><span style=\"color: #ba1627;\">Publication<\/span><\/strong><\/h5>\n<h3><strong>The power of relational intelligence<\/strong><\/h3>\n<h4><strong><span class=\"a-text-bold\">30 golden rules for successful leadership and high-performing teams<\/span><\/strong><\/h4>\n<p><span class=\"a-text-bold\">In the age of AI, could relational intelligence be the key to leadership?<\/span><\/p>\n<p>Are you struggling to make an impact in meetings or negotiations? Would you like to be more influential? Do tensions and misunderstandings stop your team from making progress, despite all the effort you make? It\u2019s time to activate a powerful yet underused tool: <strong>your relational intelligence!\u00a0!<\/strong><\/p>\n<p>In this practical and inspiring guide, Michaela Merk reveals<strong> her 30 essential golden rules<\/strong> for unlocking <strong>the five major powers of relational intelligence:<\/strong><\/p>\n<ul class=\"a-unordered-list a-vertical\">\n<li><span class=\"a-list-item\">Empathy:<strong><span class=\"a-text-bold\">\u00a0Sharpen your powers of observation, listening, and analysis<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Trust:\u00a0<strong><span class=\"a-text-bold\">Strengthen your relational impact and your ability to bring people together<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Passion:\u00a0<strong><span class=\"a-text-bold\">Develop a proactive and inspiring attitude at work<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Authentic pride:\u00a0<strong><span class=\"a-text-bold\">Value your talents, achievements, and capacity for innovation<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Gratitude:\u00a0<strong>\u00a0<span class=\"a-text-bold\">Encourage mutual support, recognition, and loyalty<\/span>.<\/strong><\/span><\/li>\n<\/ul>\n<p>You will also learn\u00a0<strong>\u00a0<span class=\"a-text-bold\">how, when wisely harnessed, artificial intelligence can enhance genuine human connections.<\/span><\/strong>[\/vc_column_text][divider line_type=&#8220;No Line&#8220; 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background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text css=&#8220;&#8220; text_direction=&#8220;default&#8220;]\n<h5><strong><span style=\"color: #ba1627;\">Publication<\/span><\/strong><\/h5>\n<h3><strong>Le pouvoir de l&#8217;intelligence relationnelle<\/strong><\/h3>\n<h4><strong><span class=\"a-text-bold\">30 r\u00e8gles d&#8217;or pour un leadership gagnant et des \u00e9quipes performantes<\/span><\/strong><\/h4>\n<p><span class=\"a-text-bold\">Et si la cl\u00e9 du leadership \u00e0 l\u2019\u00e8re de l\u2019IA r\u00e9sidait dans l\u2019intelligence relationnelle ?<\/span><\/p>\n<p>Vous avez parfois l\u2019impression de manquer d\u2019impact en r\u00e9union ou en n\u00e9gociation ? Vous aimeriez influencer davantage ? Les tensions et les malentendus s\u2019accumulent dans votre \u00e9quipe malgr\u00e9 vos efforts ? Il est temps d\u2019activer un levier aussi puissant qu\u2019inexploit\u00e9\u00a0<span class=\"a-text-bold\">:\u00a0<strong>votre intelligence relationnelle<\/strong><\/span><strong>\u00a0!<\/strong><\/p>\n<p>Dans ce guide pratique et inspirant, Michaela Merk d\u00e9voile ses\u00a0<strong><span class=\"a-text-bold\">30 r\u00e8gles d\u2019or<\/span><\/strong>\u00a0incontournables pour d\u00e9ployer\u00a0<strong><span class=\"a-text-bold\">les cinq grands pouvoirs de votre intelligence relationnelle.<\/span><\/strong><\/p>\n<p>D\u00e9couvrez aussi comment<strong>\u00a0<span class=\"a-text-bold\">l\u2019intelligence artificielle peut devenir une alli\u00e9e<\/span><\/strong>, quand elle est mise au service de relations humaines fortes et authentiques.[\/vc_column_text][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;5&#8243;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; 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image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; img_link=&#8220;https:\/\/merk-vision.com\/luxury-sales-force-management-book\/&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-5-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left-right&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h5><strong><span style=\"color: #ba1627;\">Publication<\/span><\/strong><\/h5>\n<h3><strong>Luxury Sales Force Management<\/strong><\/h3>\n<h4><em>Strategies for winning over your brand ambassadors by Michaela Merk.<\/em><\/h4>\n[\/vc_column_text][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: justify;\">Luxury Sales Force Management examines the strategies that allow managers from all industry sectors in which selling is vital, including luxury, to win their sales team&#8217;s hearts and minds, enabling higher sales performance&#8230;<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][nectar_btn size=&#8220;small&#8220; 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text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220; css=&#8220;.vc_custom_1654157777030{padding-right: 10px !important;}&#8220;][vc_column_inner column_padding=&#8220;padding-2-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; centered_text=&#8220;true&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][image_with_animation image_url=&#8220;4405&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; img_link=&#8220;https:\/\/merk-vision.com\/de\/luxury-sales-force-management-buch\/&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-5-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left-right&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h5><strong><span style=\"color: #ba1627;\">Ver\u00f6ffentlichung<\/span><\/strong><\/h5>\n<h3>Luxus-Vertriebskr\u00e4fte-Management<\/h3>\n<h4>Strategien zur Gewinnung von Markenbotschaftern von Michaela Merk.<\/h4>\n[\/vc_column_text][vc_column_text]Luxury Sales Force Management untersucht die Strategien, die es Managern aus allen Branchen, in denen das Verkaufen von entscheidender Bedeutung ist, einschlie\u00dflich der Luxusbranche, erm\u00f6glichen, die Herzen und K\u00f6pfe ihrer Verkaufsteams zu gewinnen und so eine h\u00f6here Verkaufsleistung zu erzielen&#8230;[\/vc_column_text][nectar_btn size=&#8220;small&#8220; 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custom_height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row type=&#8220;in_container&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; scene_position=&#8220;center&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_row_inner equal_height=&#8220;yes&#8220; content_placement=&#8220;top&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;padding-5-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left-right&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h5><strong><span style=\"color: #ba1627;\">Forschungsartikel<\/span><\/strong><\/h5>\n<h3>Wenn Markenorientierung zu Managementproblemen und negativer Kundenwahrnehmung f\u00fchrt<\/h3>\n<h4><em>Michaela Merk, G\u00e9raldine Michel, <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296319300608\">Journal of Business Research<\/a>, 102 (2019) 339\u2013352.<\/em><\/h4>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: justify;\">W\u00e4hrend es umfangreiche Literatur \u00fcber die positiven Auswirkungen der Markenidentifikation von Verk\u00e4ufern gibt, wissen wir nur wenig \u00fcber ihre negativen Auswirkungen im Luxussektor, wo die Markenausstrahlung abweichendes Verhalten hervorrufen kann. Um die negativen Folgen der Markenidentifikation von Verk\u00e4ufern im Luxussektor zu untersuchen, haben wir qualitative Studien durchgef\u00fchrt, einschlie\u00dflich Beobachtungen und Interviews mit Einzelhandelsmanagern, Verk\u00e4ufern und Verbrauchern.<\/p>\n[\/vc_column_text][nectar_btn size=&#8220;small&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/merk-vision.com\/de\/schattenseiten-markenidentifikation-verkaeufern&#8220; text=&#8220;Abstrakt&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;5&#8243;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296319300608&#8243; 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image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;Fade In&#8220; animation_easing=&#8220;default&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220; img_link=&#8220;https:\/\/merk-vision.com\/de\/verkaeufer-marken-beziehung\/&#8220;][\/vc_column_inner][vc_column_inner column_padding=&#8220;padding-5-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left-right&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h5><strong><span style=\"color: #ba1627;\">Forschngsartikel<\/span><\/strong><\/h5>\n<h3>Beziehung zwischen Verk\u00e4ufer und Marke: Dimensionen und Auswirkungen<br \/>\nEinzelhandel mit Eigenmarken Kontext<\/h3>\n<h4><em>G\u00e9raldine Michel, Michaela Merk &amp; Sevgin Eroglu <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296319300608\">Journal of Personal Selling and Sales Management<\/a>, 2015, 314-333.<\/em><\/h4>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: justify;\">Das Private Branding gilt als einer der wirksamsten und effizientesten Einflussfaktoren auf die Investitionsrendite des Einzelhandels in seiner hart umk\u00e4mpften Branche. Bisher wurde jedoch in keiner Studie untersucht, wie sich diese Marken auf die Motivation und das Engagement der Verk\u00e4ufer f\u00fcr ihren eigenen Arbeitgeber auswirken. Die vorliegende Studie, die auf umfangreichen qualitativen und quantitativen Untersuchungen beruht, zeigt, dass die Beziehungen der Verk\u00e4ufer zu ihren Eigenmarken einen Einfluss auf ihre Verkaufsmotivation und ihr organisatorisches Engagement haben k\u00f6nnen.<\/p>\n[\/vc_column_text][nectar_btn size=&#8220;small&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/merk-vision.com\/de\/verkaeufer-marken-beziehung\/&#8220; text=&#8220;Abstrakt&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;5&#8243;][nectar_btn size=&#8220;small&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0148296319300608&#8243; text=&#8220;Read Full Article&#8220;][divider line_type=&#8220;No Line&#8220; 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column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h5><strong><span style=\"color: #ba1627;\">Business <\/span><\/strong><strong><span style=\"color: #ba1627;\">Artikel<\/span><\/strong><\/h5>\n<h3>Dilemma in der Champagne: Erneuern oder bewahren?<\/h3>\n<h4><em>Michaela Merk, <a href=\"https:\/\/www.forbes.fr\/management\/innover-ou-conserver-le-grand-dilemme-en-champagne\/\">Forbes<\/a>.<\/em><\/h4>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: justify;\">Champagner ist eines der edelsten Getr\u00e4nke und ein wahres sozio\u00f6konomisches Barometer eines Landes. Aufgrund der strengen Vorschriften f\u00fcr die Herstellung dieses prickelnden Elixiers wird dieser Markt seit vielen Jahren von einigen wenigen historischen franz\u00f6sischen Champagnerh\u00e4usern beherrscht. Dieser Markt \u00f6ffnet sich jedoch allm\u00e4hlich f\u00fcr neue Marktteilnehmer, die \u00e4hnliche Getr\u00e4nke anbieten.<br \/>\nDaher stehen diese historischen H\u00e4user vor einem Dilemma: Innovation oder Bewahrung der Geschichte und der Traditionen?<\/p>\n<p style=\"text-align: justify;\">Entdecken Sie, wie die Champagne-H\u00e4user mit diesen Fragen umgehen, die ihren Ruf in Frankreich und im Ausland beeinflussen.<\/p>\n[\/vc_column_text][nectar_btn size=&#8220;medium&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/merk-vision.com\/innovieren-bewahren-dilemma-champagne\/&#8220; text=&#8220;Mehr Lesen&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;5px&#8220;][nectar_btn size=&#8220;small&#8220; open_new_tab=&#8220;true&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; 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desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<h5><strong><span style=\"color: #ba1627;\">Business Artikel<\/span><\/strong><\/h5>\n<h3>Den Zauber des Luxus: In 30 avenue Montaigne ist DIORissime!<\/h3>\n<h4><em>Michaela Merk, <a href=\"https:\/\/www.forbes.fr\/luxe\/manager-la-magie-du-luxe-au-30-avenue-montaigne-cest-diorissime\/\">Forbes<\/a>.<\/em><\/h4>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: justify;\">Nach mehrmonatigen Arbeiten an der historischen Adresse hat Dior den Tempel des Hauses im M\u00e4rz 2021 wiederer\u00f6ffnet. Entdecken Sie das neue Dior-Erlebnis in der Avenue Montaigne 30, das die Textilsammlungen, das Museum und die Restaurants an einem einzigen Ort vereint.<\/p>\n[\/vc_column_text][nectar_btn size=&#8220;medium&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/merk-vision.com\/zauber-luxus-verwalten-30-avenue-montaigne-dior&#8220; text=&#8220;Mehr Lesen&#8220;][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;10px&#8220;][nectar_btn size=&#8220;small&#8220; button_style=&#8220;see-through&#8220; button_color_2=&#8220;extra-color-gradient-1&#8243; color_override=&#8220;#ba1627&#8243; icon_family=&#8220;none&#8220; url=&#8220;https:\/\/www.forbes.fr\/luxe\/manager-la-magie-du-luxe-au-30-avenue-montaigne-cest-diorissime\/&#8220; text=&#8220;Forbes&#8220;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8220;No Line&#8220; custom_height=&#8220;20&#8243;][divider line_type=&#8220;Full Width Line&#8220; 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text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;padding-5-percent&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;left-right&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;2\/3&#8243; 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