{"id":4424,"date":"2022-06-02T09:24:07","date_gmt":"2022-06-02T09:24:07","guid":{"rendered":"https:\/\/merk-vision.com\/?page_id=4424"},"modified":"2026-01-13T09:42:29","modified_gmt":"2026-01-13T09:42:29","slug":"publications","status":"publish","type":"page","link":"https:\/\/merk-vision.com\/fr\/publications\/","title":{"rendered":"Publications"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb mouse_sensitivity=\u00a0\u00bb1&Prime; text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_color=\u00a0\u00bb#b81825&Prime; shape_divider_position=\u00a0\u00bbtop\u00a0\u00bb shape_divider_height=\u00a0\u00bb120px\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb parallax_bg_speed=\u00a0\u00bbfixed\u00a0\u00bb shape_type=\u00a0\u00bbtilt\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/2&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbpadding-8-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbleft-right\u00a0\u00bb top_margin=\u00a0\u00bb2%\u00a0\u00bb bottom_margin=\u00a0\u00bb2%\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n<h1><span style=\"color: #ba1627;\">PUBLICATIONS &amp;<br \/>\n<\/span><span style=\"color: #ba1627;\">ARTICLES DE RECHERCHE<\/span><\/h1>\n<h3><span style=\"color: #ba1627;\">PAR DR. MICHAELA MERK<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbpadding-6-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb2\/3&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h5><strong><span style=\"color: #ba1627;\">Publication<\/span><\/strong><\/h5>\n<h3><strong>Le pouvoir de l&rsquo;intelligence relationnelle<\/strong><\/h3>\n<h4><strong><span class=\"a-text-bold\">30 r\u00e8gles d&rsquo;or pour un leadership gagnant et des \u00e9quipes performantes<\/span><\/strong><\/h4>\n<p><span class=\"a-text-bold\">Et si la cl\u00e9 du leadership \u00e0 l\u2019\u00e8re de l\u2019IA r\u00e9sidait dans l\u2019intelligence relationnelle ?<\/span><\/p>\n<p>Vous avez parfois l\u2019impression de manquer d\u2019impact en r\u00e9union ou en n\u00e9gociation ? Vous aimeriez influencer davantage ? Les tensions et les malentendus s\u2019accumulent dans votre \u00e9quipe malgr\u00e9 vos efforts ? Il est temps d\u2019activer un levier aussi puissant qu\u2019inexploit\u00e9\u00a0<span class=\"a-text-bold\">:\u00a0<strong>votre intelligence relationnelle<\/strong><\/span><strong>\u00a0!<\/strong><\/p>\n<p>Dans ce guide pratique et inspirant, Michaela Merk d\u00e9voile ses\u00a0<strong><span class=\"a-text-bold\">30 r\u00e8gles d\u2019or<\/span><\/strong>\u00a0incontournables pour d\u00e9ployer\u00a0<strong><span class=\"a-text-bold\">les cinq grands pouvoirs de votre intelligence relationnelle.<\/span><\/strong><\/p>\n<p>D\u00e9couvrez aussi comment<strong>\u00a0<span class=\"a-text-bold\">l\u2019intelligence artificielle peut devenir une alli\u00e9e<\/span><\/strong>, quand elle est mise au service de relations humaines fortes et authentiques.[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb5&Prime;][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; 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background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb2\/3&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h5><strong><span style=\"color: #ba1627;\">Publication<\/span><\/strong><\/h5>\n<h3><strong>The power of relational intelligence<\/strong><\/h3>\n<h4><strong><span class=\"a-text-bold\">30 golden rules for successful leadership and high-performing teams<\/span><\/strong><\/h4>\n<p><span class=\"a-text-bold\">In the age of AI, could relational intelligence be the key to leadership?<\/span><\/p>\n<p>Are you struggling to make an impact in meetings or negotiations? Would you like to be more influential? Do tensions and misunderstandings stop your team from making progress, despite all the effort you make? It\u2019s time to activate a powerful yet underused tool: <strong>your relational intelligence!\u00a0!<\/strong><\/p>\n<p>In this practical and inspiring guide, Michaela Merk reveals<strong> her 30 essential golden rules<\/strong> for unlocking <strong>the five major powers of relational intelligence:<\/strong><\/p>\n<ul class=\"a-unordered-list a-vertical\">\n<li><span class=\"a-list-item\">Empathy:<strong><span class=\"a-text-bold\">\u00a0Sharpen your powers of observation, listening, and analysis<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Trust:\u00a0<strong><span class=\"a-text-bold\">Strengthen your relational impact and your ability to bring people together<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Passion:\u00a0<strong><span class=\"a-text-bold\">Develop a proactive and inspiring attitude at work<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Authentic pride:\u00a0<strong><span class=\"a-text-bold\">Value your talents, achievements, and capacity for innovation<\/span>\u00a0;<\/strong><\/span><\/li>\n<li><span class=\"a-list-item\">Gratitude:\u00a0<strong>\u00a0<span class=\"a-text-bold\">Encourage mutual support, recognition, and loyalty<\/span>.<\/strong><\/span><\/li>\n<\/ul>\n<p>You will also learn\u00a0<strong>\u00a0<span class=\"a-text-bold\">how, when wisely harnessed, artificial intelligence can enhance genuine human connections.<\/span><\/strong>[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb5&Prime;][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; 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width=\u00a0\u00bb1\/3&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][image_with_animation image_url=\u00a0\u00bb5846&Prime; image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb animation_easing=\u00a0\u00bbdefault\u00a0\u00bb animation_movement_type=\u00a0\u00bbtransform_y\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bb\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_width_mobile=\u00a0\u00bbdefault\u00a0\u00bb img_link=\u00a0\u00bbhttps:\/\/merk-vision.com\/luxury-sales-force-management-book\/\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb20&Prime;][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbextra-color-3&Prime; custom_height=\u00a0\u00bb30&Prime;][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb30&Prime;][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbtop\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1654157777030{padding-right: 10px !important;}\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbpadding-2-percent\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bbleft\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; 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color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/merk-vision.com\/luxury-sales-force-management-book\/\u00a0\u00bb text=\u00a0\u00bbEn Savoir +\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb5&Prime;][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.amazon.com\/Luxury-Sales-Force-Management-Ambassadors\/dp\/1137347430&Prime; text=\u00a0\u00bbAcheter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb20&Prime;][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbextra-color-3&Prime; custom_height=\u00a0\u00bb30&Prime;][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb30&Prime;][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; 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color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/merk-vision.com\/fr\/luxury-sales-force-management-livre\/\u00a0\u00bb text=\u00a0\u00bbEn Savoir +\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb5&Prime;][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.amazon.fr\/Manager-vendeurs-luxe-Strat\u00e9gies-ambassadeurs\/dp\/2100724878&Prime; text=\u00a0\u00bbAcheter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb20&Prime;][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbextra-color-3&Prime; 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Pour \u00e9tudier les cons\u00e9quences n\u00e9gatives de l&rsquo;identification \u00e0 la marque des vendeurs dans le secteur du luxe, nous avons men\u00e9 des \u00e9tudes qualitatives, y compris des observations et des entretiens avec des directeurs de magasins, des vendeurs et des consommateurs.<\/p>\n[\/vc_column_text][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttp:\/\/merk-vision.com\/fr\/identification-marque-vendeurs\u00a0\u00bb text=\u00a0\u00bbAbstrait\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb5&Prime;][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; color_override=\u00a0\u00bb#ba1627&Prime; 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Sevgin Eroglu <a href=\"http:\/\/www.tandfonline.com\/doi\/full\/10.1080\/08853134.2015.1110937\">Journal of Personal Selling and Sales Management<\/a>, 2015, 314-333.<\/em><\/h4>\n[\/vc_column_text][vc_column_text]\n<p style=\"text-align: justify;\">La marque priv\u00e9e est consid\u00e9r\u00e9e comme l&rsquo;un des facteurs les plus efficaces et les plus efficients pour influencer le retour sur investissement des d\u00e9taillants dans un secteur o\u00f9 la concurrence est f\u00e9roce. Cependant, aucune \u00e9tude \u00e0 ce jour n&rsquo;a examin\u00e9 l&rsquo;impact de ces marques sur la motivation et l&rsquo;engagement des vendeurs envers leur propre employeur. 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Ce march\u00e9 a \u00e9t\u00e9 r\u00e9gi pendant de nombreuses ann\u00e9es par quelques maisons de champagne fran\u00e7aises historiques, en raison de la forte r\u00e9glementation li\u00e9e \u00e0 la production de cet \u00e9lixir p\u00e9tillant. Cependant, ce march\u00e9 s&rsquo;ouvre progressivement \u00e0 de nouveaux entrants, proposant des boissons similaires.<br \/>\nD\u00e8s lors, ces maisons historiques sont confront\u00e9es \u00e0 un dilemme : innover ou conserver son histoire, ses traditions ?<\/p>\n<p style=\"text-align: justify;\">D\u00e9couvrez comment les maisons de Champagne g\u00e8rent ces questions qui touchent \u00e0 leur r\u00e9putation en France et \u00e0 l&rsquo;\u00e9tranger.<\/p>\n[\/vc_column_text][nectar_btn size=\u00a0\u00bbmedium\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/merk-vision.com\/fr\/innover-conserver-dilemme-champagne\/\u00a0\u00bb text=\u00a0\u00bbLire l&rsquo;Article\u00a0\u00bb][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb5px\u00a0\u00bb][nectar_btn size=\u00a0\u00bbsmall\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; 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