{"id":2426,"date":"2020-09-23T22:34:22","date_gmt":"2020-09-23T22:34:22","guid":{"rendered":"http:\/\/merk-vision.com\/?p=2426"},"modified":"2025-09-29T08:29:27","modified_gmt":"2025-09-29T08:29:27","slug":"luxury-sales-force-management-livre","status":"publish","type":"post","link":"https:\/\/merk-vision.com\/fr\/luxury-sales-force-management-livre\/","title":{"rendered":"Manager les Vendeurs du Luxe"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb 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column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb text_direction=\u00a0\u00bbdefault\u00a0\u00bb]\n<h2>Manager les Vendeurs du Luxe<\/h2>\n<p><em>Strat\u00e9gies pour cr\u00e9er des ambassadeurs de marque<br \/>\n<\/em><span style=\"color: #808080;\">Par Michaela Merk<\/span>[\/vc_column_text][divider line_type=\u00a0\u00bbSmall Line\u00a0\u00bb line_alignment=\u00a0\u00bbdefault\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbextra-color-3&Prime; 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column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: justify;\"><em>Manager les Vendeurs du Luxe<\/em> est le guide pratique ultime pour les managers souhaitant transformer leurs forces de vente en v\u00e9ritables ambassadeurs de marque.<\/p>\n<p style=\"text-align: justify;\">D\u00e9couvrez comment les vendeurs d\u00e9veloppent une relation avec les marques qu&rsquo;ils vendent et comment ces relations peuvent \u00eatre caract\u00e9ris\u00e9es, renforc\u00e9es avec l&rsquo;aide du management.<br \/>\nApprenez \u00e0 recruter vos futurs ambassadeurs de marque en s\u00e9lectionnant les talents les plus engag\u00e9s.<br \/>\nAu fil des pages, vous conna\u00eetrez les meilleures strat\u00e9gies des managers pour gagner le c\u0153ur et l&rsquo;esprit de leurs \u00e9quipes de vente, dans le but d&rsquo;am\u00e9liorer les performances commerciales.<br \/>\nCe livre se termine sur un aper\u00e7u des challenges du digital aupr\u00e8s des vendeurs.<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: justify;\">Parcourez les check-lists et mettez en application les mod\u00e8les &amp; outils d\u00e9taill\u00e9s tout du long.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10&Prime;][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb open_new_tab=\u00a0\u00bbtrue\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbextra-color-gradient-1&Prime; color_override=\u00a0\u00bb#ba1627&Prime; icon_family=\u00a0\u00bbnone\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.amazon.fr\/Manager-vendeurs-luxe-Strat%C3%A9gies-ambassadeurs\/dp\/2100724878\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\u00a0\u00bb text=\u00a0\u00bbAcheter\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1&Prime; background_hover_color_opacity=\u00a0\u00bb1&Prime; column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3&Prime; width=\u00a0\u00bb1\/1&Prime; tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][divider line_type=\u00a0\u00bbFull Width Line\u00a0\u00bb line_thickness=\u00a0\u00bb1&Prime; divider_color=\u00a0\u00bbextra-color-3&Prime;][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb25&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1653065490702{padding-bottom: 0px !important;}\u00a0\u00bb]\n<h3><span style=\"color: #ba1627;\">Un livre unique<br \/>\n<\/span><\/h3>\n[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Guide pratique centr\u00e9 sur le renforcement du<strong> lien Marque-Commerciaux<\/strong><\/li>\n<li><strong>18 Strat\u00e9gies de Gestion<\/strong><\/li>\n<li><strong>5 axes de D\u00e9veloppement Personnel<\/strong> pour tisser des relations professionnelles durables<\/li>\n<li><strong>4 ans de recherche<\/strong> aupr\u00e8s de vendeurs &amp; cadres sup\u00e9rieurs de l&rsquo;industrie du Luxe<\/li>\n<li><strong>150 t\u00e9moignages<\/strong> de professionnels du Luxe (Cartier, Prada, Fendi Herm\u00e8s)<\/li>\n<li>Graphismes innovants &amp; illustrations humoristiques<\/li>\n<\/ul>\n <\/div>[divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb35&Prime;][vc_column_text css=\u00a0\u00bb.vc_custom_1653064831146{padding-top: 10px !important;padding-right: 40px !important;padding-bottom: 30px !important;padding-left: 40px !important;background-color: #f6f5f3 !important;border-radius: 3px !important;}\u00a0\u00bb]\n            <div \n                class=\"elfsight-widget-testimonials-slider elfsight-widget\" \n                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!important;width:35px !important;'><\/i><\/a><\/div><\/div><br\/><script>function popupCenter(pageURL, w,h) {var left = (screen.width\/2)-(w\/2);var top = (screen.height\/2)-(h\/2);var targetWin = window.open (pageURL, '_blank','toolbar=no, location=no, directories=no, status=no, menubar=no, scrollbars=no, resizable=no, copyhistory=no, width='+w+', height='+h+', top='+top+', left='+left);}function pinIt(){var e = document.createElement(\"script\");e.setAttribute('type','text\/javascript');e.setAttribute('charset','UTF-8');e.setAttribute('src','https:\/\/assets.pinterest.com\/js\/pinmarklet.js?r='+Math.random()*99999999);\n\t\tdocument.body.appendChild(e);}<\/script>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Luxury Sales Force Management examines the strategies that allow managers from all industry sectors, particularly luxury, to win their sales team\u2019s hearts and minds, enabling higher sales performance.<\/p>\n<p>Based on new research into premium and luxury sales teams worldwide, involving over 600 interviews with managers and salespeople from 50 companies including Cartier, Prada, L\u2019Or\u00e9al, Sephora, Marionnaud, and Herm\u00e8s, Michaela Merk uniquely explores how salespeople develop a relationship with the brands that they sell, how these relationships can be characterized, and what top management should do to strengthen them. Featuring easy-to-use checklists, models and frameworks, as well as an exploration of the digital revolution and the challenges that it poses to salespeople, this is the ultimate, practical guide for managers to develop their sales force into true brand ambassadors.<\/p>\n","protected":false},"author":6,"featured_media":4494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manager les Vendeurs du Luxe - Fid\u00e9lisez vos Ambassadeurs de Marque<\/title>\n<meta name=\"description\" content=\"Manager les Vendeurs du Luxe est LE Guide Pratique ULTIME pour aider les managers \u00e0 transformer leurs Commerciaux en V\u00e9ritables Ambassadeurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merk-vision.com\/fr\/luxury-sales-force-management-livre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manager les Vendeurs du Luxe - 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