The leading pharmaceutical group Merz invited me as a keynote speaker to open their Distribution Partner summit. Leading distributors in the medical aesthetics business from over 20 countries came together at the prestigious Hotel Negresco in Nice. It was an honour to talk about my research of transforming sales teams into brand ambassadors, bringing them to a new level of excellence in a highly competitive environment and in times when our world economy is facing considerable changes. The findings have also been published in my book “Luxury Sales Force Management”.