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Teaching luxury brand creation and management in St Gallen, Switzerland

Teaching luxury brand creation and management in St Gallen, Switzerland What a pleasure to be invited as guest professor to the leading Swiss Business School Universität St Gallen in order to share with 40 international students and young professionals the art of developing and managing luxury brands. During one week 5 teams were eager to develop their own strategy based on the theory I transferred to them after each step in the process. The theory was based on 20 years of professional experience in the luxury business and my intense research in the luxury industry. Incredible engagement, plenty of energy,…
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Michaela Merk’s new speaker clip: 10 years on stage

Michaela Merk's new speaker clip: 10 years on stage During the past 7 years Michaela Merk trained and spoke in front of 100 000 people in 20 countries. She is a specialist in creating a unique customer experience by transforming sales and service teams into brand ambassadors in the digital age. Her keynotes and trainings are based on solid research she conducts in Brand, Retail and Digital excellence.
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360° executive luxury certification in 6 days

360° executive luxury certification in 6 days Don't miss the new executive ‪‎luxury‬ certification in brand, retail and digital management at the highly renowned Université Paris Dauphine / PSL Research University : 360° luxury expertise 6 intense days (27.6 - 2.7.2016) 11 experts - professionals and academics academic certification exceptional tariff: 3900€ For more information check out: www.luxury-certificate.dauphine.fr Under the direction of Prof. Dr. Michaela Merk, Paris Dauphine University has elaborated a prestigious and complete certificate in luxury brand-, retail- and digital management. This executive certificate will lighten the main issues faced by many companies today who want to be present in the…
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What the Oktoberfest and Luxury have in common

What the Oktoberfest and Luxury have in common Every year from Mid-September until the first week-end of October Munich hosts the biggest festival worldwide. Over 7 Million visitors from the whole world squeeze through the 16 gigantic beer tents that can host over 3000 guests each. I always recommend my international friends to experience this huge festival at least once in their life if you don’t come from the region. Without doubt, the Oktoberfest is famous for the huge amounts of beer served during the 2 weeks: over 1 billion liters! Therefore, it might surprise when I say that there…
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Speaking at legendary Hotel Negresco in Nice

Speaking at legendary Hotel Negresco in Nice The leading pharmaceutical group Merz invited me as a keynote speaker to open their Distribution Partner summit. Leading distributors in the medical aesthetics business from over 20 countries came together at the prestigious Hotel Negresco in Nice. It was an honour to talk about my research of transforming sales teams into brand ambassadors, bringing them to a new level of excellence in a highly competitive environment and in times when our world economy is facing considerable changes. The findings have also been published in my book "Luxury Sales Force Management".
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Luxury Brand, Retail and Digital Certificat at University Paris Dauphine: new dates

Luxury Brand, Retail and Digital Certificat at University Paris Dauphine: new dates Under the direction of Prof. Dr. Michaela Merk, Paris Dauphine University has elaborated a prestigious and complete certificate in luxury brand-, retail- and digital management. This executive certificate will lighten the main issues faced by many companies today who want to be present in the online and offline world. Paris-Dauphine University gives you the guarantee of a high level expertise & content that will allow you to excel in the premium and luxury field. Very experienced lecturers have been selected in order to transmit their knowledge in their…