Michaela is an international keynote speaker, consultant, trainer, author, and professor.

As an expert in client experience and powerful brands, she has spoken for over ten years, to 100,000 people, on five continents, in 20 countries. Michaela has earned the Certified Speaking Professional® (CSP) designation, the highest award in public speaking and training offered by the National Speakers Association of the United States. In her keynotes, she captivates large audiences in English, French and German.

She is German and has been living for 25 years in Paris, where she has worked with top management for many of the world’s most influential luxury brands. Her clients include Cartier, Dior, Hermes, L’Oreal, Louis Vuitton, Rolex, and several Palace Hotels.

Download the full CV of Michaela Merk

Years Of Expertise In Brand & Retail Management

Companies With Which We Worked

Countries In Which We Advised

Audience per year

Languages spoken (English, French, German)

Along with her business practice, Michaela is a professor in marketing and luxury goods management. She teaches or has taught at ten leading business schools and universities in Europe, Asia, America, and the Middle East.

She holds a Ph.D. in Marketing, which she defended at Sorbonne Business School and HEC, and is the author of several top-ranking articles. Her book, “Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors,” has become an important resource to leaders in several prominent organizations. She is a certified coach in various behavioural and motivational tools, such as DISC, Emotional Intelligence, and WPMOT (Work Place Motivators), and has been trained in America at the John Maxwell Institute, one of the world’s largest experts in organizational leadership.

One of her main inspiration sources are her over 100 trips and expeditions to the most extreme parts of the world, living with and observing still authentic tribes, learning from researchers like Jane Goodall about wildlife and exploring still active volcanoes in remote parts on our beautiful planet.

Another source that’s shaped her work comes from competitive acrobatics, which she practiced from ages 5 to 20. Michaela, in fact, was a member of an acrobatics team that won the prestigious German Championships five times the tenacity, precision, excellence, consistency, and team spirit she learned as an athlete still inspires her work today.


For over 20 years, …. To some of the world’s most successful luxury brands and companies that want to level up their value. Organisations hire us to build powerful brands, leaders, and client experiences through what we call Relationship Intelligence (RI). It is the art of connecting, analysing, and adapting to clients — no matter what the clients’ mood, motivation, and culture.

Companies that master Relationship Intelligence will attract clients more easily. They’ll also more powerfully engage employees, sales teams, suppliers, and everyone else who contributes to the company’s success. It makes clients to brand ambassadors. Relationship Intelligence is the true trigger to a memorable client and employee experience.

We help companies detect the secrets of Relationship Intelligence through

Inspiring and engaging



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Intense and result oriented



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Efficient and tailor-made



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How did the concept of Relationship Intelligence emerge?

I became interested in Relationship Intelligence during a trip to Africa, where I met with Dr. Jane Goodall, who was researching on Relationship Intelligence of animals in association with nature and human beings. Inspired from her work and based on my own leadership and marketing experience, I wanted to see how Relationship Intelligence applies to the interaction between brands, clients, and sales teams. Therefore, I conducted research by observing and interviewing thousands of managers, sales and service teams, and clients from over 50 premium and luxury brands. 

Relationship Intelligence is the true trigger to a memorable client and employee experience.

We have identified the emotional factors that make Relationship Intelligence so powerful. We then tested Relationship Intelligence in the luxury industry, since luxury has the most demanding clients and successful brands.

Tomorrow’s most powerful brands will be the ones that make Relationship Intelligence a top priority and create a customer journey that’s seamless. Relationship Intelligence starts with the company’s leadership team and trickles down throughout the entire ecosystem.


Our core expertise lies in the following areas:

Leadership Excellence in Challenging times

Client Experience through Relationship Intelligence

Service and Sales Excellence

Luxury Brand Management and Communication

Shaping Engaged Brand Ambassadors

All of these fields nourish each other and are based on 20+ years of professional expertise.

We collaborate with a pool of expert consultants, trainers and partner agencies of highest quality in order to bring to your company the best and most tailor-made service possible.

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