“The Power of Relationship Intelligence Post-Covid” is the title of my latest article published in Forbes. After having accompanied, trained, and advised so many leaders during this pandemic, Michaela Merk wanted to share her feelings on the power of relationship intelligence in our leadership. More than ever, the ability to strengthen the ties between teams, suppliers, and partners influences the success of your company after this year that has tested us all.
This research allowed Michaela Merk to realize how Relational Intelligence gives leaders the incredible power to strengthen the links between all the actors in the ecosystem of a company. Michaela developed this article to shed light on the facets of a leadership skill that especially makes a difference in a hectic time. When you have to know how to win back and rally teams that have experienced a fracture, injury, or breakage, what skills are these? Here are some key elements to better understand Relational Intelligence.
What is relationship intelligence?
Relationship intelligence is the art of detecting, analyzing, and then connecting people within their ecosystem. This skill can be put to the service of customers, brands but also leadership. Relational intelligence is based on a lot of emotions and makes it possible to create a community of people united in osmosis with the company, but also with its leader who is its emblem.
The goal of relationship intelligence is to strengthen human relationships by connecting people more with the company until they become true brand ambassadors. As she explains in her book, the brand ambassador is a person who, by his or her own decision and will, will act as a spokesperson. For example, they will talk positively about the company on social media or recommend it to those around them. These brand ambassadors are not unique to B2C: they are also found in B2B.