Speaker, Consultant, Coach, Author, Professor
Luxury & Premium Brands
Customer & Brand Experience
Leadership & Relational Intelligence
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Expert in Leadership, Client Experience, Relational & Emotional Intelligence.
For over 20 years, I have been advisor, trainer and speaker to some of the world’s most successful luxury companies that want to level up their value. Those missions I conduced for such organisations aimed to build powerful brands, leaders and client experiences through what we call Relational Intelligence (RI).
Relational Intelligence is the art of connecting, analysing, and adapting to people in order to engage them in close and long-lasting relationships. It is a key leadership quality to succeed in today’s complex and challenging world.
Companies with talents who master Relational Intelligence will easily attract clients, empower other employees, suppliers, and every other stakeholder contributing to the company’s success. Relational & Emotional Intelligence are the true trigger to a memorable experience, so that both clients & employees now become Brand Ambassadors.
Merk Vision is certified Qualiopi and DataDock by the French government for its rigorous training and mentoring.
My passion in motivating people allowed me to successfully manage and coordinate international teams as Retail director and General Manager for premium companies, namely Estée Lauder Companies, L’Oréal and Marionnaud.
Since the creation of Merk Vision, I developed conferences & trainings for international luxury groups, including LVMH, Richemont, Hermes and Chanel, but also smaller companies and other industries who want to learn from the best.
I obtained a PhD in Marketing in 2012, and wrote numerous business and academic articles about Luxury & Management, among which, my latest book “Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors,” has become an important resource for executives in the premium & luxury industries.
In addition, I taught Luxury Marketing & Management in leading international business schools and Universities including Sciences Po Paris, ESSEC, IÉSEG, University of St Gallen, and lately Audencia.
- Luxury Sales Force Management
Strategies for winning over your brand ambassadors.
- Salesperson-Brand Relationship
Dimensions & impact of private brand retailing.
- The Dark Side of Salesperson
Customer Perception & Salespersons’ Positioning.
- Dilemma in Champagne : Innovate or Conserve ?
Response to the emergence of Competitors & Substitutes.
- The Magic of Luxury : 30 avenue Montaigne, it’s DIORissime !
Brand new experience delivered at the historical store Dior.
- The Power of Relational Intelligence – Post COVID Zoom
Positive impact of Relational Intelligence on the work environment